2023-2024 Online Catalog
Business Marketing, A.A.S. |
Program Description
The Marketing Program prepares students with a fundamental knowledge of business procedures with an emphasis on a specialization in Marketing. Additionally, the program contains a substantial general education component to provide students with a more complete educational background. Although this program is not designed to be a transfer program, many of the courses would be acceptable for transfer. Upon completion of this program, students will be qualified for entry-level positions in advertising, marketing, public relations, and retailing and sales. Individuals currently employed in the Marketing area may wish to sharpen their skills by enrolling in certain courses or the entire program.
Upon successful completion of all program requirements, graduates will be able to:
- Describe the general environmental factors that impact local, national, and global trade;
- Outline the principles governing the ethical practices of the marketing industry;
- Discuss the sociological and psychological principles that apply when studying and managing the behaviors of customers and consumers;
- Communicate effectively in written, verbal, and electronic formats in a business environment;
- Apply critical thinking, decision making skills, strategic planning, and problem-solving skills in the field of business marketing;
- Demonstrate an ability to do product planning, distribution, pricing, and promotion in support of a specified marketing initiative;
- Evaluate the various issues related to diversity, equity, and inclusion in the field of Business Marketing.
After Union College
This career program is designed for the student to enter the profession upon graduation. Graduates are qualified to enter entry-level positions in Advertising, Marketing, Public Relations, and Retailing and Sales. Many students elect to continue their studies at four-year colleges or universities.
Fall Semester
- ENG 101 - English Composition I 3 credit hours
- ENG 129 - Public Speaking 3 credit hours
- PSY 101 - General Psychology 3 credit hours
- MAT 113 - Math Applications or higher - 3 credit hours
- BUS 101 - Introduction to Contemporary Business 3 credit hours
Spring Semester
- ENG 102 - English Composition II 3 credit hours
- SOC 101 - Principles of Sociology 3 credit hours
- BUS 105 - Organization and Management 3 credit hours
- BUS 110 - Business and Technology 3 credit hours
- BUS 208 - Principles of Marketing 3 credit hours
Fall Semester
- ECO 201 - Principles of Economics I 3 credit hours
- CST 100 - Introduction to Computer Applications 3 credit hours
- ACC 103 - Accounting I 3 credit hours
- BUS 201 - Business Law I 3 credit hours
- BUS 203 - Principles of Advertising 3 credit hours
Spring Semester
- ACC 104 - Accounting II 3 credit hours
- BUS 202 - Business Law II 3 credit hours
- BUS 210 - Marketing and the Global Environment 3 credit hours
- Humanities Gen Ed Requirement - 3 credit hours
- ECO 202 - Principles of Economics II 3 credit hours