As part of our continued effort to help advertisers drive performance, we are expanding the availability of our Advantage detailed targeting product to all campaign objectives and optimizations.
Advantage detailed targeting is part of our Advantage product suite that leverages advanced automation and machine learning technology to help improve advertiser campaign performance. Specifically, Advantage detailed targeting can help improve campaign performance by allowing our system to reach a broader group of people than are defined in an advertiser’s initial detailed targeting selections, if our system predicts it’s likely to improve performance.
For more details on Advantage Detailed Targeting please refer to our Help Center Article .
This launch will require an update to the code used in Meta’s Marketing API, and new code will need to be implemented by April 22, 2024.
For advertisers and partners using the API listed below, these changes will present a breaking change. Beginning January 23, 2024, developers can start to implement the code changes, and will have until April 22, 2024 to make these updates. This change will be released in the new API release V19. Please refer below to the list of impacted endpoints related to this change:
Object
Type of Interaction from Interaction SDK
Changes
GET
The field ‘targeting_optimization’ won’t be accepted for campaigns that are optimized for Link clicks or Landing page views. This also applies to previous optimizations that were included in Advantage Detailed Targeting with no option to opt-out including conversions, value, app installs, app events and conversations.
The field targeting_as_signal should be either null or 0 for campaigns that are optimized for Impressions, Video views, Reach, Engagement, Ad Recall Lift or Lead, otherwise an error will be thrown.
POST
The field ‘targeting_optimization’ won’t be accepted for campaigns that are optimized for Link clicks or Landing page views. This also applies to previous optimizations that were included in Advantage Detailed Targeting with no option to opt-out including conversions, value, app installs, app events and conversations.
For all optimizations that are opted into Advantage Detailed Targeting with no option to opt-out we will automatically set the targeting_as_signal field to either 1 or 3 based on the set of objectives + optimizations.
Please refer to the developer documentation for further details to support code implementation.