Provide deep links in your feed following the App Links specification. Deep link information in your feed takes precedence over any information Facebook collects with App Links metadata with our web crawler.
If you already have deep link information from App Links, you don't need to specify this data. Facebook uses information from App Links to display the correct deep link. To display deep links in your ads, see Advantage+ Catalog Ads, Ad Template .
For iOS, only provide iPhone oriPad app information if they are different from the general iOS app.
Use a product group
to group all product variants
. A product group identifies products that are almost identical but have variations such as color, material, size or pattern. Product groups make it easier to advertise additional colors, styles, or patterns for a particular product. All products in a product group share the same item_group_id
. In Advantage+ catalog ads, we pick only one item out of the group based on the signal we received from the pixel or app.
For the suggested formats for scheduling data feeds, see the CSV and TSV sample files on the catalog reference page.
Name | Description | Required |
---|---|---|
|
The name of the Android app for display. For example, |
No |
|
The fully-qualified package name for intent generation. For example, |
No |
|
The custom URL scheme
or Android App Link
for your Android app. For example, |
No |
|
The name of the iOS app for display. For example, |
No |
|
The iOS App ID for the App Store. For example, |
No |
|
The custom URL scheme
or Universal Link
for your iOS app. For example, |
No |
|
The name of the iPad app for display. For example, |
No |
|
The iPad App ID for the App Store. For example, |
No |
|
The custom URL scheme
or Universal Link
for your iPad app. For example, |
No |
|
The name of the iPhone app for display. For example, |
No |
|
The iPhone App ID for the App Store. For example, |
No |
|
The custom URL scheme
or Universal Link
for your iPhone app. For example, |
No |
|
The name of the Windows app for display. For example, |
No |
|
The Windows App ID for the app store, as a GUID. For example, |
No |
|
The custom URL scheme for your Windows Phone app. For example, |
No |