7 Million People Watched a Late Owner’s $1M Ferrari Get Cleaned for His Granddaughter

A dirty 1968 Ferrari 330 GTC that WD Detailing says could bring up to $1 million got its first cleaning in years so the late owner's granddaughter could honor him.

WD Detailing posted the video on Oct. 17, so it's three weeks old, and it has now passed 7.18 million views. The channel calls the car the most expensive it has ever featured.

Its owner, Joe, has since died. WD had detailed another of his Ferraris about two years earlier, and his granddaughter Liliana wanted a second video made in his memory.

"He was definitely one of the main parts of mine and my sister's life. He helped to raise both of us. I really want to do this for him," she says.

A Lead Hammer and a $7,000 Toolkit

RJ, who fronts the detail, spotted a hammer on the car's floor before anything got wet. It's made of lead, and it's how you remove the single-lug wire wheels. "This is actually a lead hammer and it's used for knock-off wheels. And no, I don't mean that these wheels are fake, I mean that you literally knock them off," he says.

Lead is softer than the steel lug, so the hammer takes the damage and the lug survives.

The trunk held a jack and a leather tool roll, and RJ says the kit looks complete apart from that hammer. Mike, the channel's car researcher, has only seen comparable kits listed at around $7,000. RJ asks if that makes one wrench worth $900. "Yeah, basically," Mike says.

Mike won't put a firm number on the Ferrari itself. "It's very difficult to actually give you a solid number on what this exact car is worth," he says. He points to the rare color, Colorado Brown, and says the only comparable car he's seen for sale in it went for over $800,000 in 2022. In other colors, he says, they're around half a million and up. New, he says, one cost only about $14,000.

A 330 GTC in that shade, Marrone Colorado, made $830,000 at Gooding & Company's 2022 Pebble Beach sale, Rick Carey's auction report shows . The same car had made $907,500 five years before. A blue 1968 car went for $489,000 at Gooding's 2025 Pebble Beach sale.

Joe's car isn't untouched, either. RJ saw texture in the hood paint, which he says means it's been repainted, and he polished it because he wasn't comfortable sanding it.

Sheepskin covers turned out to be hiding black leather seats in far better shape than the crew assumed. The center console had mold in it, plus a Ferrari cigarette case with cigarettes inside. The 4.0-liter V12 got steam instead of a pressure washer.

'I Think He Would Love It'

Liliana credits the first video with getting Joe interested in his collection again. He started talking with the family about fixing the cars and putting them back on the road. "It really put that excitement back into his heart," she says.

He didn't live to see this one cleaned. "I know he wasn't happy with the way that the car was sitting," she says.

She wore his Ferrari hat during the filming and held on to it for the reveal. "It's so pretty," she says when she sees the finished car. Asked what Joe would say, she doesn't take long. "I think he would use the words it's marvelous. Oh my god. I might cry again."

Then she adds, "I think he would love it."

She'd also asked the crew to name the car. RJ picked Apollonia, Michael Corleone's first wife in "The Godfather." The other idea is named after Joe: Giuseppina, or Josie. WD asked viewers to weigh in and says it will pin the comment Liliana likes best.

Joe never retired, she tells viewers, and never stopped working at the family business. Her advice to anyone who loves cars is short. "Don't give up on it. Stick with it. Do it with your family. Create those memories, you know."