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Novel and New, Volume 1
Beauty Writer Emily Barth Isler chronicles new and exciting product launches.
Today's "On Sale" feature is Tower 28 GetSet Pressed Powder and it is fantastic!
Tower 28 GetSet Pressed Powder
Even if you're a person who doesn't love powder, this new, talc-free sensitive-skin approved version is going to change your mind. It's perfect for setting makeup to last, instantly blurring and smoothing skin, and making any base transfer- and sweat-proof.
From the brand:
"As a long-time eczema sufferer, it was important to founder, Amy Liu, that a pressed powder contain no irritating ingredients and won’t further dry out skin. GetSet is infused with hydrating squalane and the softest, most gentle type of natural clay to reduce shine and soothe problem-prone skin. It also has a special grade of coated hydrophobic silica to ensure a sweat-proof finish that lasts. All shades blur and set makeup; shades Palisades Pink and Balboa Banana also brighten. GetSet Pressed Powder is non-irritating , derm-approved , clinically proven , hypoallergenic , and abides by the National Eczema Association Seal of Acceptance . Its Earth Sensitive packaging is 100% post-consumer recycled resin (aka recycled plastic!)."
It's no surprise that GetSet had a pretty impressive 5K waitlist on the brand's website only (and even more on Sephora.com!); after all, this is the brand that brought us MakeWaves Mascara , the best mascara I've used in over 15 years of beauty writing. The wand is perfectly curved to lift, separate, and coat lashes, while still keeping them fluffy and full.
Tower 28 MakeWaves Mascara
I knew before trying the GetSet Powder that I would love it, because Tower 28 has proven again and again that they do makeup right, and now that I've used GetSet myself, I can tell you it's true: this powder is a game-changer.
