NOTE: This review is about the Nantucket location.I was excited to visit this boutique, as it was listed on a web article about must-do shopping when visiting Nantucket. What a mistake. The women working in this shop were about as unwelcoming as you can get in retail. Judging by the way they looked at my husband and me when we walked in, you would have thought we'd entered covered in the whale blubber the island used to be known for!We were the only shoppers in the store, yet not one of the three women I saw working made a significant attempt at being pleasant or helpful. The entire time we were there, the two blond women just watched us browse. Although they trailed slowly behind us, they did not act at all interested in our patronage...with one mediocre exception: one of the women half-heartedly told me about some of the shoes they carried when she saw me pause to look at them. But no one asked if we were looking for anything special or even asked if we were visitors to the island. We were asked the latter in every single shop and restaurant we visited subsequent to this one. No, it's not mandatory, but it sure is indicative of good customer service. The best part of the experience was when I asked one of the blond women about a particular designer that I thought I'd read they carried and the dark-haired woman who was standing behind the counter inserted herself into the conversation to snap at me the name of a different designer they carried. She said it twice, with the nastiest tone to her voice, all the while looking at something on the counter, as if she couldn't even be bothered. My husband and I left as soon as she stopped talking. This boutique was the first establishment we'd visited on the island, as we had only arrived an hour or so beforehand and the boutique was very close to our hotel. Apart from the staff at our hotel, we had not encountered any locals, and these women, with their noses in the air, made the worst first impression of the island I could have imagined. Too bad.If you've plans to visit Nantucket and want to do any luxury shopping, may I suggest another boutique? The labels and aesthetic are far superior at Olivela than at Serenella. The two women working at Olivela when I visited (Saturday, June 1) were absolutely delightful. In fact, they were so pleasant, welcoming, and helpful, the associates in Serenella could take a master class from them. I was glad to spend my money with OLIVELA, as they treated me like they valued my business. Also, a portion of the proceeds from each purchase at Olivela is donated to the Nantucket Cottage Hospital!Sayonara, Serenella.

For 37 years Serenella has been the cutting edge destination for fashion and style presented in a chic, refined, elegantly minimalistic atmosphere. Devotees have developed a true connection with the brand; appreciating the authenticity of the experience, and the knowledge that at Serenella both the classic and the au courant will be found. Leslee Shupe, the curator behind Serenella, has created the ideal representation of a luxury multi-brand designer boutique, where the tastes of international and cosmopolitan clients are piqued and sated. Both she and her team understand what anticipatory service means. They know what works for their clients, what they need and when they need it. This is not an inexpensive store but a luxury boutique for the discerning fashion maven. Shopping with either Leslee or Maria is always a pleasure.