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WOW Newton -- 14 Needham Street, Newton Highlands                 Storefront
W.O.W.  Wonderful Ornaments for Women
WOW Jewelry Retailer ·$$

W.O.W. offers a unique alternative for women of all sizes (extra small to 3X) for fashion forward clothing, jewelry & accessories that have an interesting design twist. Designers we carry come from across the country as well as Israel, Canada, Japan and Europe. Some are artists who make the fabrics and items by hand; all are smaller producers that sell only to individual boutiques. Our welcoming, informative sales associates really like to use their knowledge of the vast W.O.W. inventory to help clients find pieces that answer their aesthetic and financial needs. "I am committed to creating an environment where women of all ages and sizes have a terrific experience finding unusual clothes and accessories that make them feel great. Our team feels victorious when our clients return and tell us that they absolutely live in the clothes and accessories they bought from us!" -Erica DeMarco, owner

Phone: (617) 558-1969

Cross Streets: Between Glendoon Rd/Maple St and Nehoiden St

Closed now

  • Thu 10:00 AM - 5:00 PM

1110 Great Plain Ave Needham, MA 02492 ·525.74 mi

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Amenities

  • Accessible

Reviews

yelp
4.0 20 reviews
5 star
13 4 star
0 3 star
1 2 star
1 1 star
5
Helen R. 03/09/23

The name of this store is not a hyperbole. WOW is how I feel about shopping here. I've been coming to this little boutique for several years, and there is really no other store in the Boston...

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Robin D. 01/29/25

Absolutely!! Warm, friendly, helpful staff in a store that is almost like a wearable art museum!!!

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Ruth S. 10/29/24

WOW is my go-to-place for almost my entire wardrobe. You will not find as amazing a selection of women's clothing anywhere else in this area. If you love unique, colorful and beautiful options for...

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Karen B. 03/08/25

The most fun shopping experience.... unique apparel so that you won't see yourself coming and going. Warm and helpful staff who do not try to talk you into anything. Parking is convenient. The...

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Sandy M. 07/20/24

Greatshop. I wish I discovered it when living in MA. Super creative styles and suits all sizes. Five stars!

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