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Vic Pierce Liquor Liquor Store ·$$

We have a great micro/local craft beer selection, as well as a great wine and liquor selections. We are open 10am-Midnight 365 days a year. We are your LATE NIGHT beer store! We've been in business over 30 years and proud to be on Madison's Northside. Our store is extremely clean and a friendly atmosphere. If your looking for special orders, give us a call and we will try our best to order it for you. Our customer service is top notch and our knowledgeable staff will help you any way we can.

Phone: (608) 244-4147

Open now

  • Sun 10:00 AM - 12:00 AM

609 N Sherman Ave Madison, WI 53704 ·628.97 mi

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Reviews

yelp
4.5 8 reviews
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Maeve F. 04/11/26

best customer service EVER. the employees knew what they were talking about, were extremely helpeful, and even gave recommendations for places to eat and places to visit for non-locals!! 100%...

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S F. 04/03/26

Fine establishment. However the laws in WI prohibit them from selling booze after like 9pm. That being said, if you want late night beer I suppose this would be the place to get it. :D

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Nessa D. 05/19/23

Great customer service and large selection of beer and spirits. Open past the curfew! My new favorite place to get beer. Thank you!

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Grant L. 05/30/23

Amazing customer service from the minute you walk in the door. From the cashier offering ideas for a makeshift cooler to giving inputs on what to buy as a birthday gift. Cashier even recognized...

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Chy R. 06/30/16

I...LOVE.... Vic's! Having friends that live in Maple Bluff always means liquor runs at Vics. It's the only place I know of in the greater Madison area where you can purchase alcohol after 9pm....

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