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Like Primal Elements, but by a local soapmaker. Pretty!
entrance
lotions
Bath bombs
Gem soap!
soaps
custom soaps
The Soap Opera Beauty Supply ·$$

Since 1972 our company has offered products ranging from Soaps to Private Label Wholesale, as well as various types of Custom Scenting options you will find nowhere else. You can blend your own perfumes or purchase any of our amazing natural bathing products. Our broad selection of shaving and grooming supplies is second to none. You will want to shop our store before you go anywhere else. For quality at the right price.

Website: thesoapopera.com

Phone: (608) 251-4051

Cross Streets: Between W Gorham St and N Henry St/W Johnson St

Interested in our services?

Open now

  • Wed 11:00 AM - 7:00 PM

319 State St Madison, WI 53703 ·629.02 mi

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Amenities

  • Accessible

Reviews

yelp
4.5 74 reviews
5 star
51 4 star
20 3 star
1 2 star
0 1 star
2
Nathan R. 05/27/26

This place is consistently amazing. I first became a customer over a decade ago during school, but no matter where the world takes me, I always come back because of the vast selection and...

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Karen N. 05/11/26

Stopped in the Soap Opera to browse their natural bath and body products. You can create custom items, like perfume,, cologne, or essential oil . They have a large variey of handmade soaps. The...

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Scott W. 10/06/25

Stopped in to check out their various soaps and lotions. The store has so many interesting things. Plenty of options for your own personal use or as a gift for someone else. They will even make...

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Alyssa M. 05/11/26

This place is really cute and unique! They have all kinds of soaps and bath products, but they also have a section of scents that you can smell and use in whichever product you want. They mix the...

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Shana M. 10/17/25

Enormous variety of scented oils in 1 dram or 2 dram sizes. A plethora of body products, many of which can be custom scented for no extra charge. Lots of unique bath and body finds. This place is...

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