Yahoo
I really do like the signs.  The original ones from 1943 were much more hillbilly.  I always love shopping here for my Grog.
Grog Shop, Santa Cruz, CA
Kitty waiting for 10:00 opening time
GROG SHOP CAP AT DAISY'S SALOON SAN JUAN BAUTISTA
Limited Parking at the GROG, ride your scooter!
Serious parking rules
Parking my 65 305 Dream to shop at the Grog
Grog sign
Grog Shop Liquor Store ·$$

Phone: (831) 423-3709

Cross Streets: Near the intersection of Hubbard St and Ocean St

Open now

  • Sat 10:00 AM - 11:00 PM

110 Hubbard St Santa Cruz, CA 95060 ·2337.04 mi

Is this your business? Verify your listing

Reviews

yelp
2.5 43 reviews
5 star
4 4 star
11 3 star
3 2 star
2 1 star
23
Jennifer P. 08/18/21

Only 3 stars as I had limited interactions with staff. Came here upon hitting Santa Cruz as our friends recommended buying alcohol before going to the beach as it is expensive there (We didn't...

More
Rayna T. 05/11/25

We stopped in to buy some water while waiting for our number to be called at Marianne's Ice Cream. We had two small children with us, and right away, we noticed the two women behind the counter...

More
Kevin L. 01/24/25

Hurts my soul to do this but here I am... I recently moved back to the area and made a conscious decision to make this my pick up stop on my way up the mountain after work. Paid $17 for a six pack...

More
Oceanwatcher A. 09/09/25

Worst establishment I have ever witnessed. Steer clear. All employees are extremely aggressive, rude, accusatory, they sell drugs out of the store and hang around out front waiting for their...

More
The mermaid e. 05/11/25

Extremely rude & aggressive blonde employee. Seemed like she hated being there too. Worst customer service in Santa Cruz

More
Advertisement
Mobilize your Website
View Site in Mobile | Classic
Share by: