At FERA, our mission is to create stylish ski + active clothing with incredible fit and design integrity. FERA began in 1978, when founder Betty Tung realized the American ski industry wasbooming but that American ski fashion was decidedly not. Her intrepid response was to launch FERA with a vision of making exquisitely tailored, affordable skiwear. FERA rapidly developed a devoted following and a reputation for perfect fit, great quality, advanced functionality, and beautiful styling. Today, FERA continues to build on a tradition of design and manufacturing excellence in the hands of Betty's children, Eric & Patty. Drawing inspiration from the latest street style and runway trends, as well as their own active lives, Eric and Patty integrate their personal design standards, evolved taste and unique FERA "DNA" into every FERA piece, putting it through a rigorous on-the-body fitting process and "would-I-wear-it?" test before development proceeds.

Website: ferastyle.com

Phone: (310) 370-8538