The place looks like it hasn’t seen any money put into it since the early teens. We have gone here twice I two years and it looks like they did nothing to improve the esthetics of the entire area. It looks like the rest of Daytona: resting on its laurels. Racing was started there!! Ok, yes back in the early 1900s. And……? Nothing.

Maybe they just haven’t spruced up for the summer season, but the place looks and feels rundown. Most of the shops were closed with many empty stores. The ones that were open were high priced for lower quality. Except for Johnny Rockets and Bubba Gump Shrimp, the restaurants didn’t have any appeal. I am sure this place has seen better times, and it probably will in the future. But not today.

Many restaurants and bars and very few stores. Definitely a tourist site. Both the Daytona beach bandshell and Ritchey plaza are located there. Right on the boardwalk.

First time visit to Daytona beach on a day trip. Enjoyed the beach and the little stores along the boardwalk, similar setup to many other beach resorts.

I will admit, many shops are still here, and yet, some are long gone! But all and all, a great place for several staple restaurants and specialty shops! We enjoyed walking around and taking in the sights! And had a good time here! Recommend and they had a few shows going on for the weekend with Street vendor style food. It was for the most part worth the visit and time!