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Primo Liquors Liquor Store ·$$

Primo Liquors' US-1 flagship sits just south of Las Olas and the downtown Fort Lauderdale tunnel, on the edge of Rio Vista - eight years in this location, and part of a family business that's served Broward for two decades. It's home to one of Florida's largest additive-free tequila selections, a monster mezcal selection, a wall of allocated and hard-to-find bourbon, a deep single malt Scotch and whiskey program, cult rum, cigars, and a signature walk-in wine cellar that runs from everyday bottles to rare Burgundy, first-growth Bordeaux and grower Champagne - the rare finds you won't see at the chains, at better prices than Total Wine (we'll gladly put our tags next to theirs). There's a complimentary tasting bar with weekly tastings and brand events, and a staff who genuinely know the shelf - it's how our family has earned more than 2,000 five-star reviews across our six Broward stores. If it's rare, this is where Broward comes to find it - and if we're closing up, our sister store on Davie Blvd stays open late. Pickup today, or free local delivery over $150. Serving Rio Vista, Tarpon River, Croissant Park, Las Olas and downtown Fort Lauderdale. 21+.

Website: primoliquors.com

Phone: (954) 990-5453

Open now

  • Sat 9:00 AM - 11:00 PM

700 S Federal Hwy Fort Lauderdale, FL 33316 ·823.43 mi

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Amenities

  • Accessible

Reviews

yelp
5.0 122 reviews
5 star
117 4 star
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0 2 star
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3
Barbara R. 06/20/26

Amazing customer experience. Great recommendations on wines and champagne. They have a great selection.

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Freda B. 12/22/25

Most friendly helpful and wonderful liquor store . Lots of fun Christmas gifts to get ! Also the man who helped me actually called me back when he realized he had something in stock ! Highly...

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Lena D. 07/03/25

what a great spot I had a amazing experience at Primo, The staff was friendly and offered us complimentary shots before we left, making it a fun visit. With an impressive selection of spirits, I...

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Lasher840 B. 07/30/25

These guys and gals are great, A+ would buy from again. Always helpful with suggestions. Matthew. B

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Alex A. 12/19/25

My go to spot for rare spirits and fine wines. No better store in all of South Florida.

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