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Natural Selection Furniture Beds & Mattresses ·$$

Leave the big-box stores behind and create a special look for the rooms in your home. Come see us at Natural Selection Furniture and build a relationship with our friendly and professional staff who has your best interest.

Website: naturalselectionfurnituresc.com

Phone: (831) 201-5973

Cross Streets: Between Ocean View Ave and N Branciforte Ave/S Branciforte Ave

Open now

  • Sat 10:00 AM - 5:30 PM

607 Soquel Ave Santa Cruz, CA 95062 ·2336.86 mi

Merchant Verified

Reviews

yelp
5.0 48 reviews
5 star
43 4 star
3 3 star
1 2 star
1 1 star
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Leci K. 10/04/26

After several months of looking for the perfect couch, we landed on this one from natural selection! They have great furniture for really decent prices! Ours was made in LA & is nice & sturdy -...

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Tonya F. 05/20/26

I love this small family owned furniture business. I bought a few small items here a few years ago and just recently bought an adorable, high quality kitchen table. The owner was super friendly...

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Camille B. 06/04/26

I went in looking for a dresser for my daughter's room. I was a little picky, but the gentleman working was very patient and helped me find one in the exact color and size I wanted. While we were...

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Sue S. 01/08/26

I love this store, Conner the owner is so nice and knowledgeable about furniture. Their selection is great and if he doesn't have it for you, he will try to get it. There prices are very...

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erika A. 07/15/25

Connor, the owner of Natural Selections, is a wonderful human being with a heart of gold. He is patient and honest, and the inventory is well-curated and not at all overwhelming. The prices are...

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