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Located in the Branciforte Plaza next to Ristorante Italiano
Jeweler on site for repairs and custom jewelry.
Full line of investment-grade precious metals
We buy gold and silver jewelry, diamonds, precious stones, and silver tableware.
Santa Cruz Coin Exchange Jewelry Retailer ·$

Specializing in: - Coin Dealers & Supplies - Diamond Buyers - Gold, Silver & Platinum Buyers & Dealers - Collectibles - Jewelry Buyers - Diamonds

Phone: (831) 426-1903

Cross Streets: Near the intersection of Soquel Ave and Ocean View Ave

Opening soon · 10 AM

  • Tue 10:00 AM - 4:00 PM

555 Soquel Ave, Ste 270 Santa Cruz, CA 95062 ·2336.90 mi

Is this your business? Verify your listing

Amenities

  • Accessible

Reviews

yelp
4.0 47 reviews
5 star
32 4 star
3 3 star
3 2 star
1 1 star
8
Aurora G. 07/04/26

Seems I am in there only 1-2x a decade. Every time I am amazed at the customer service even when very busy. The detailed explanation of your transaction at every step coupled with them taking...

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Henrica G. 02/27/26

Hello everyone and BEWARE of this Charlatan. Five minutes ago I took my beautiful silver bracelet to sell at this place. He took it to the back room and after 3 minutes he came back and it was...

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Steve H. 02/03/26

Rounded up some broken gold pieces from old jewelry and brought them into Santa Cruz Coin exchange where my treasures were evaluated weighed. Then a check was written for $800 all within 10...

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David L. 01/14/26

Nice guys when you're in their shop. Very friendly and helpful. But when you're 30 minutes away and just want a sell/buy price, they don't answer the phone. How do I know if you have what I...

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David I. 06/07/25

Reliable, knowledgeable service. Been around a long time, knows his stuff. Good food downstairs!

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