In 2000, Piercing Pagoda was acquired by Zale Corporation, a specialty retailer of fine jewelry that operates a number of different chains. Zale Corporation had its beginning in 1924 when Morris and William Zale opened the first Zales Jewelers store in Wichita Falls, Texas. The company s retail brands include Zales Jewelers, Zales Fine Jewelry Outlet, Gordon's Jewelers, Bailey Banks & Biddle Fine Jewelers, Peoples Jewelers, Mappins Jewelers and Piercing Pagoda. The company operates more than 2,300 locations throughout the United States, Canada and Puerto Rico. In 2005, Zale reported revenues of more than $2 billion. Zale Corporation is publicly traded on the New York Stock Exchange under the symbol ZLC. Piercing Pagoda is based in Irving, Texas.

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