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First Watch Cafe ·$$

First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

Website: firstwatch.com

Phone: (910) 239-2086

Cross Streets: Near the intersection of Western Blvd and Hampton Inn Way

Closed now

  • Sun 7:00 AM - 2:30 PM

1631 Western Blvd, Ste 200 Jacksonville, NC 28546 ·249.95 mi

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Amenities

  • Accessible
  • Wifi
  • Family friendly

Reviews

yelp
4.0 175 reviews
5 star
101 4 star
26 3 star
18 2 star
12 1 star
18
Karen L. 07/27/26

I have been here once before with friends since my last review which is sad, because I really like this place. I just don't get out here that often to come here. But I made a breakfast date with...

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Michelle S. 08/20/26

We came to Jacksonville to visit our son, a Marine, and stopped at First Watch for breakfast. The reviews were right: bright, welcoming atmosphere, friendly service, and fresh, beautifully...

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Maurisha T. 04/08/26

This place was sooo good! I decided to stop in and place an order to go since they were busy. The young lady that took my order was super friendly. While waiting for my order, there was no place...

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Dan M. 01/12/26

While waiting in the area we came here for breakfast. They weren't too busy for a Monday and we were seated promptly in a large booth. After being seated our server arrived and asked for our...

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Tiffany S. 03/29/25

I didn't know such a nice breakfast place was here in Jacksonville! The ambiance reminds me of back home. This establishment is on the pricier side, but that is due to their fresh and organic food...

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