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Rich Steak with Cheez Whiz
Downtown Fort Lauderdale!! Graph a Philly steak!
Menu
Flyer for Palace
Rich steak with a lake tribe craft beer
Rich steak with provolone
Rich steak with provolone and raw onions
Rich Rob Zep, Miss Vickie's Jalapeño chips, Imported Philly Soda (sarsaparilla)
Rich Rob’s Philly Stop Food Truck

My passion is your good fortune for absolutely the best Philly cheesesteaks… I’m Robbie Lahiff, owner of Rich Rob’s Philly Stop, home of authentic, mouth-watering Philly Cheesesteaks. A longtime resident of South Florida, I found myself longing for my favorite childhood foods, specifically sizzling steak smothered in hot cheese on a fresh, soft roll. As a third-generation Pennsylvanian, I spent much of my childhood in the City of Brotherly Love, devouring all the cuisine it has to offer. My appetite for Philly-inspired foods never faded. A passion for that famed Philly flavor, along with a knack for culinary creations, inspired me to open Rich Rob’s Philly Stop. True to traditional Philly fare, the almighty ribeye and wonderful whiz are fixtures on our succulent subs. Of course, one size — or style — doesn’t fit all, which is why we offer chicken and veggie options as well. And what’s a Philly meal without our Mama’s signature pasta and potato salad, a creamy, dreamy complement to all of our staples? There’s also the Norristown Classic with a Rich Rob twist, the unforgettable Zep, complete with freshly sliced salami and provolone. Opening Rich Rob’s Philly Stop has been a true labor of love. For me, it was a no-brainer — creating a one-stop steak & cheese shop where family, friends, and strangers can bond over their mutual love of a fresh, home-cooked meal prepared by a chef who pours nothing but heart and soul — as well as a whole lot of flavor — into his creations.

Phone: (954) 513-5901

Cross Streets: Between NE 3rd Ave and NE 9th St

Interested in our services?

Closed now

  • Sun Closed

901 Progresso Dr Fort Lauderdale, FL 33304 ·821.93 mi

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Reviews

yelp
5.0 27 reviews
5 star
24 4 star
2 3 star
1 2 star
0 1 star
0
Marc G. 08/24/26

My wife and I were very pleasantly surprised when we had a Philly cheesesteak sandwich and also the tapas or I think they call it Pinchos? on the menu. Everything was excellent and Rob seems to be...

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Melissa C. 01/12/25

5 stars easily! My husband and I both got the chicken Philly, and we both said it's one of the best we've ever had. The flavor was incredible, it was fresh, and just as perfectly messy as a good...

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Jenny D. 11/10/25

Cheesesteaks are legit. They use Amoroso rolls from Philly, which is a huge win. Also loved the mac salad and hoagies. These cheesesteaks have even made a few special trips to a certain nightclub...

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Kendra W. 01/28/25

Wow! Lucky night that I got to try this food truck, newer to the area, from Tallahassee. My friends told me it was good, and I totally agree! I ordered the 8 inch ultimate with provolone. The...

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Ricardo V. 03/27/26

Tue bread melted in my mouth and that's a good thing. I enjoyed every bite. Before I knew it, the Philly sandwich was gone and I had to stop myself from ordering another one. Thanks guys.

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