Serious Play, based in Santa Fe, NM, is a transformative consultancy and coaching service founded by Ivan Barnett to support artists, creatives, and gallery owners in advancing their careers while preserving their artistic integrity. With over five decades of experience as both an artist and the former co-founder of Patina Gallery, Ivan offers a rare blend of creative mentorship and business strategy, helping clients navigate everything from studio management and marketing to public relations and presentation. Ivan’s approach is deeply personalized, drawing on his extensive knowledge of the art world to provide practical, innovative solutions tailored to each client’s needs. Through one-on-one coaching and strategic consulting, he empowers artists to take creative risks, refine their vision, and thrive in a competitive landscape. His work with Serious Play is not only insightful and supportive—it’s designed to unlock new levels of creative potential and long-term success.

Website: serious-play.co

Phone: (505) 471-1014