Rodeo Riviera blends laid-back California coastal style with classic Western charm. Located in the heart of Santa Ynez, our curated boutique offers elevated men’s and women’s fashion, accessories, and a custom trucker hat bar for personalized styling. Whether you’re headed to wine country or just love that effortless cowboy-meets-coast vibe, we’ve got something special for every look. We proudly carry a mix of handpicked pieces, local brands, and our own Rodeo Riviera private label, inspired by the spirit of the Santa Ynez Valley. Visit us for personalized service, unique finds, and authentic style.

Website: rodeoriviera.com

Phone: (805) 698-0211

Cross Streets: Near the intersection of Edison St and Sagunto St