Rodeo Riviera is a coastal-western inspired boutique in Santa Barbara offering a curated mix of men’s and women’s clothing, accessories, and lifestyle goods. Blending laid-back beach style with modern country influences, the shop features unique, fashion-forward pieces along with a signature custom trucker hat bar experience. Perfect for locals and visitors alike, Rodeo Riviera brings an elevated yet approachable “coastal cowgirl” vibe to the Funk Zone

Cross Streets: Between E Yanonali St and E Mason St