As a global luxury fashion house, Coach, founded in 1941 in New York City, is now a very popular, high-end brand, famous for its excellent quality and unique craftsmanship. Coach specializes in handbags, luggage, footwear, accessories, eyewear, fragrances.Coach Outlet store in Aurora, Illinois is located in the central part of Chicago Premium Outlets, at Ste # 573. We visited the store in the mid-fall, when the pre-holiday shopping was already in full swing. The main products -- all types of bags, outerwear, footwear and accessories -- were displayed on stands and shelves of a spacious, modern store. There were substantial, 30%--60%, discounts off the original high-end prices of merchandise. At the same time, some items were marked as excluded from promotions (e.g. Coach Brooklyn 28 Women's Shoulder Bags). The variety and high quality of handbags , footwear, and accessories -- scarves, hats, caps , eyeglasses, fashion jewelry -- everything attracted large numbers of shoppers. It was obvious from a busy ambiance in the store and the presentation of the products, that Coach now targets younger demographic, introduces new designs and sustainable materials. Stylish, high-quality leather bags were the most popular among shoppers, and the staff in the store was very polite and friendly, assisting customers. It was very satisfying to see, how modern Coach combines innovation, high quality, history and popularity in their retail strategy. I will definitely recommend Coach Outlet store for purchasing a modern and stylish holiday gift!