
Cross Streets: Between N Van Buren St and N Jackson St
626 E Wisconsin Ave Milwaukee, WI 53202-4616 ·564.36 mi
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tripadvisorMy husband and I discovered this Art Deco gem while walking around downtown (East Town) Milwaukee. The Art Deco copper friezes inset in the building are unmistakable, as well as the bronze sunburst over the front door. These can be seen from street level. Written history of this building varies a bit (as it does for several classic buildings) but one thing they all agree on is this: a speakeasy was torn down so this building could be constructed in 1930 with architects Eschweiler and Eschweiler at the helm. It originally served as the headquarters of the Milwaukee Gas Light Company through various rounds of corporate reorganization until the company merged with Wisconsin Electric, forming WE Energies in 2002. The building is now leased office space (one source at least saying it was sold to a developer in 2002, another 2004, to do so). In the 1950's, a major remodeling project was undertaken which covered up much of the lobby's Art Deco features and aesthetic. It was also at this time the 21 foot tall gas company flame was installed on the top of the building. The gas company flame itself has become iconic. Changing colors to indicate the weather, it has been used as a navigation assistance device by vessels on Lake Michigan. In 1973 the flame was turned off due to the energy crises; it was turned back on in 1985. The neon tube lighting that limited colors to the red-gold-blue spectrum was updated in 2013 to LED lighting which allows millions of different colors to be selected for things other than weather, such as sports teams and charity events. I and my husband believe we saw the flame at night while high up in The Pfister Hotel. It was fun to see it. The remodeling and renovation effort after 2002 updated and yet carefully preserved the building's Art Deco features. The bronze sunburst over the front door was replaced, as the original had been removed in the 1960's (what a waste!). You can definitely walk around this building even in the winter as the heated basement extends below the sidewalk and allegedly helps keep it snow free!
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