Google Images Goes Pinterest-Style For Its 25th Birthday

In celebration of its 25th year, Google Images is being redesigned to look more like Pinterest, with a stronger focus on discovery.

The new interface features a "For You" gallery that displays personalized images from the web according to your interests and activity. This allows you to scroll through a dynamic feed of ideas and visuals instead of just responding to keyword searches, if that's your thing.

You can also save images into themed Collections (an obvious imitation of Pinterest's boards) for individual projects, interests, or sources of inspiration. These allow you to revisit and build on saved visual ideas, like home decor, personal style, branding, and so on.

More controversially, Google Images now offers AI image generation. Users can create images from prompts, view and compare them with real photos available online, and save them to Collections. Google says the AI image generation in Search is free to use in this rollout.

The redesign is starting to appear on desktop in the United States in English, with a global expansion to follow.