Mark Zuckerberg Says He's Taken Business Calls on a Jet Ski Wearing Meta Ray-Bans and No One Could Tell — 'You Could Literally Be in a Wind Tunnel…’
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Taking a business call while carving across the water on a jet ski sounds like a good way to test someone's patience. Meta CEO Mark Zuckerberg says he tested something else entirely — whether AI glasses could handle the noise. According to him, the person on the other end never knew.
"I've taken business calls on a jet ski," Zuckerberg told Complex in July. "The other person could not tell that I was on it." He credited the microphones built into the Ray-Ban Meta smart glasses , adding that "you could literally be in a wind tunnel and it would sound completely clear to the person on the other side."
For Zuckerberg, the story isn't just a showcase for better microphones. It's another example of why he believes AI-powered glasses will eventually become as common as smartphones.
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Why Zuckerberg Thinks AI Belongs on Your Face
The jet ski story reflects a broader vision Zuckerberg has been laying out for AI-powered glasses.
"I continue to think that glasses are basically going to be the ideal form factor for AI," Zuckerberg said during Meta's Q2 2025 earnings call . "Because you can let an AI see what you see throughout the day, hear what you hear, [and] talk to you."
He said displays built into smart glasses—including prototypes like Orion—would generate interfaces and information overlays in real time, allowing people to interact with AI without constantly reaching for a smartphone.
Zuckerberg said he believes that shift will eventually become as fundamental as wearing prescription lenses.
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"I wear contact lenses. I feel like if I didn't have my vision corrected, I'd be sort of at a cognitive disadvantage going through the world," he said. "And I think in the future, if you don't have glasses that have AI or some way to interact with AI, I think you're kind of similarly probably going to be at a pretty significant cognitive disadvantage compared to other people who you're working with, or competing against."
He reiterated that outlook during Meta's Q4 2025 earnings call.
"Billions of people wear glasses or contacts for vision correction," Zuckerberg said. "And I think that we're at a moment similar to when smartphones arrived, and it was clearly only a matter of time until all those flip phones became smartphones. It's hard to imagine a world in several years where most glasses that people wear aren't AI glasses."
It's a bold prediction, but Meta is investing accordingly. The company's Ray-Ban Meta glasses have become one of its fastest-growing hardware products, with Zuckerberg saying sales have tripled in recent periods as consumer adoption accelerates. Meta has also expanded its partnership with EssilorLuxottica to include Oakley-branded smart glasses while continuing to invest heavily in augmented reality and wearable AI.
The Race Beyond Smartphones
Meta isn't alone in betting that the next major computing platform will be something people wear instead of something they pull from their pockets.
Immersed is pursuing a similar vision through spatial computing technology designed to replace traditional monitors with virtual workspaces. While Meta is focused on bringing AI into everyday eyewear, Immersed is developing tools that let people interact with digital environments in more natural ways, giving everyday investors the opportunity to invest in the company before a potential public listing.
Whether Zuckerberg's prediction proves overly ambitious or right on schedule, one thing is becoming increasingly clear. The race to define the future of computing is no longer centered on the smartphone. It's shifting toward wearable technology, and Zuckerberg believes the winning device could already be sitting on millions of people's faces.
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