7 Brew to Launch First Mobile App
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The countdown is on. The first-ever 7 Brew app is landing soon.
7 Brew, the fastest growing beverage brand in the country, will debut its highly anticipated app on August 12 with key features that allow guests to order in advance, easily explore, discover and customize drinks, track reward points, and save and share favorites, while maintaining the speed, handcrafted quality and Brew Crew energy that fans love about 7 Brew.
The additional app benefits of rapid reordering, finding nearby stands, and picking from some of the favorite "secret" menu items are all focused on making the experience more personal and convenient for long-time brand fans and first-time visitors.
Every app order is also prepared fresh upon arrival at the stand, ensuring guests enjoy their favorite drink exactly at intended peak freshness.
"We have created a mobile ordering app that is intended to be as personal and fun as the experience at our stands," said Nick Chavez, Chief Marketing Officer, 7 Brew. "It unlocks our secret menu for the first time, putting the power to customize and build over 20,000 possible drink combinations directly in the hands of our guests. And critically, every drink will be handcrafted and made fresh upon arrival for pick-up, which is consistent with the service, speed and quality that have made 7 Brew famous."
The app rollout also includes enhancements to the popular 7 Brew Rewards program. Members will still earn 100 points for every order and be able to redeem for any sized drink at 1,000 points but also now can "bank" points to select from exclusive merch and branded items. As part of that rollout, 7 BrewRewards Members have the opportunity to participate in the "Sip Your Way to 100K Points" program from August 20-26 where one lucky member will win 100,000 points, enough for a 7 Brew-branded mini-fridge stocked with 7 Brew Energy, eight 7 Original Letterman Jackets, or free drinks every week for almost two years.
To drive additional engagement, 7 Brew will debut a space-themed marketing campaign that playfully evokes a generational shift from boring, black coffee to a universe of flavorful, highly customizable beverages available anytime in the palm of your hand. The campaign will be rolled out across social media, at stands and through member communication.
With more than 20,000 possible drink combinations, 7 Brew offers one of the most extensive menus spanning coffee, 7 Brew Energy drinks, teas, lemonades, smoothies, shakes and 7 Fizz sodas. Guests can choose from drinks like the Blondie Breve, Ocean Breeze 7 Brew Energy or Pink Mermaid 7 Fizz Soda, plus mix and match flavors and customizations to create a beverage tailored to their individual preferences.
The 7 Brew app is available for free download on the App Store and Google Play beginning August 12. Guests can learn more and sign up for 7 Brew Rewards at 7brew.com/rewards.
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