7 Brew launches mobile app with new rewards system

Northwest Arkansas-based beverage chain 7 Brew released its highly anticipated mobile app on Wednesday, allowing customers to track their points and access a "secret menu." 

The company was originally founded in Rogers in 2017, and now boasts 800 stores across 38 states. 

Until now, 7 Brew only recognized customers and took orders at physical stands, but the new mobile app allows customers to order from their phones and track how many points they've earned. 

7 Brew ensured that every order made on the app won't be started until the customer is actually in the drive-thru line, so the order is fresh when it's picked up.

"We have created a mobile ordering app that is intended to be as personal and fun as the experience at our stands," 7 Brew Chief Marketing Officer Nick Chavez said.

The app also features a new update to the company's customer reward system.

Now, in addition to customers earning 100 points with every order and redeeming a free drink of any size at 1,000 points, customers can also "bank" points for merch, such as T-shirts and even a mini-fridge.