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Martha’s New App Makes Homeownership Less Stressful—Here’s What It Can Do

The platform offers personalized, proactive guidance.

Credit: Kathryn Cooper / Hint
Credit: Kathryn Cooper / Hint

Homeownership just got a little easier, thanks to the launch of Martha's newest endeavor— Hint .

Co-founded by Martha, home services veteran Yih-Han Ma, and AI thought leader Kyle Rush, the platform is designed to help homeowners manage their properties, and it's now available to download for free on the Apple App Store .

Designed to make owning a home easier and more affordable, Hint combines AI, real-time data, and decades of home expertise to help homeowners stay ahead of costs, maintenance, and complex decisions. Acting as a personal home advisor, Hint monitors your property's needs, identifies what may require attention, and guides you on the best course of action, with cost and long-term value in mind.

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Most people manage their homes in a reactive way. Repairs happen after something breaks. Warranties expire unnoticed. Utility rates quietly increase. Important documents get buried in inboxes and filing cabinets.

Powered by a patent-pending intelligent system, the app replaces that piecemeal, ad hoc experience by building a living profile of your home using public records and environmental and utility data, along with homeowner-provided information like inspections, warranties, and appliance manuals. It then works continuously behind the scenes, surfacing what needs attention before small issues become expensive ones.

Credit: Courtesy of Hint

Credit: Courtesy of Hint

Known as a preeminent authority on all things home, our founder has spent decades teaching people how to elevate their spaces through books, TV shows, and online and print publications. Now she is translating that expertise and consumer trust into a high-tech approach that's designed to help everyday homeowners make the most of their properties.

"A well-run home requires attention and good judgment," Martha says. "Hint makes that easier by helping homeowners stay organized and informed, so they can care for their homes with greater confidence and become better stewards of their property."

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Hint is built around four core features:

  • The Property Historian is a secure, centralized home for every document and detail tied to the house. This feature is modeled after Martha's lifelong system for organizing and archiving her home records.

  • The Personal Home Advisor is a real-time, expert guide tailored to the property, offering advice on everything from seasonal upkeep to bigger decisions like renovations.

  • Proactive Management provides ongoing monitoring that catches problems, like an expiring warranty or a looming rate change, before they get costly.

  • Personalized Commerce offers connections to trusted service providers and unbiased recommendations.

Credit: Courtesy of Hint

Credit: Courtesy of Hint

Instead of generic checklists or one-size-fits-all chatbot responses, Hint continuously builds an understanding of your property's structure, systems, appliances, the surrounding weather, soil, and utility landscape, as well as your own priorities. This helps you save on utilities, insurance, and home services and avoid costly repairs.

Plus, the app never uses your information to train AI models, and it won't share any data without your permission; you can also delete information at any time.

Read the original article on Martha Stewart

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