Can Gucci Make Smart Glasses Less Nerdy? Google Could Soon Find Out

As we get closer to the launch of Google's Android XR-powered smart glasses , the company is expanding its fashion partnerships with a Gucci tie-up.

In an interview with Reuters , Kering CEO Luca de Meo confirmed plans to launch a pair of Gucci-branded glasses with Google, "probably next year." He did not reveal any details about specs.

Google is expected to share more about its smart glasses powered by Android XR later this year. The first prototype devices included Project Aura, a wearable made with XReal, and two Google-produced development kits shown to PCMag in late 2025.

Meo didn't confirm that the Gucci glasses will use Android XR, but Google has similar partnerships with Gentle Monster and Warby Parker. A Gucci deal could appeal to those looking for smart specs from a more luxury brand. The company has never shied away from tech deals; it has partnered with Oura on a Gucci-branded smart ring, Microsoft on a Gucci-branded Xbox , and Roblox on a Gucci Garden experience, among others.

Meta has become a market leader in smart glasses through partnerships with Ray-Ban and Oakley , both owned by eyewear giant EssilorLuxottica. Google may be emulating that strategy.

Apple, meanwhile, is expected to launch its own smart glasses later this year. Recent rumors suggest the brand is testing four versions, with plans to launch a screenless model first. The long-awaited Siri AI upgrade is likely a crucial puzzle piece for the device.

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