Samsung Promises 'Reasonable' Price for Its Smart Glasses. Can It Actually Deliver?

Samsung won't tell us how much its upcoming smart glasses will cost, but it did say to expect a price set at a "reasonable level."

The Android XR-based Samsung intelligent eyewear smart glasses were first teased at Google I/O 2026 , and we heard more details, including promises of a nine-hour battery life, a Snapdragon AR1 Gen 1 chip, and four design options, at last week's Unpacked .

The day after the big launch, the head of Samsung's extended reality research and development team, Choi Jae-in, told reporters its glasses are an "extension of the experienced centered on the smartphone," according to The Korea Times .

"Running artificial intelligence effectively requires significant computing power, but packing all the necessary chips into a pair of glasses makes it difficult to deliver a lightweight and comfortable experience that smart glasses should provide," Choi said. "That's where our technological strength lies. As the first major smartphone brand to enter the smart glasses market, we have a lot of things to offer." 

Choi wouldn't say anything more about the price, but the comment about a "reasonable level" may indicate that Samsung is aiming for pricing similar to its rivals rather than going higher. The seemingly equivalent Ray-Ban Meta smart glasses , the current market leader , start at $299.

Samsung is working with premium fashion brands for its glasses. There are four designs so far, with two each from Gentle Monster and Warby Parker

Soon after Samsung's comments, Qualcomm told its manufacturing customers that it would be increasing the prices of its chipsets in September. If that impacts the Snapdragon AR1 Gen 1 chip, it may mean the price for Samsung's smart glasses will be higher than initially intended.

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