Half of the Top 10 cameras in Japan right now come from one manufacturer – the No.1 is "recommended for users who want to carry a full-frame camera with them at all times and don't want to compromise performance"
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Sony dominates the Top 10 best-selling cameras in Japan at major retailer Kitamura, making up half of the chart, while Nikon misses out completely. | Credit: Gareth Bevan / Digital Camera World
The big three camera market leaders are Canon, Nikon, and Sony. Now, fresh sales numbers from major Japanese retailer Kitamura are in, and one global player accounts for 50% of the Top 10 best-selling cameras in August 2026, while one brand is nowhere to be found.
According to Kitamura, Sony takes 5 out of the Top 10 spots. Nikon didn't make the ranking with a single camera. At No.1 sits the Sony A7C II, "recommended for users who want to carry a full-frame camera with them at all times and don't want to compromise on performance," as Kitamura explains.
Canon has two models: the Canon EOS R6 Mark II and Canon EOS R6 Mark III, placed fourth and tenth. OM System and Fujifilm fill the remaining three spots in the sales ranking. The OM System OM-5 Mark II 12-45mm f/4 Pro Lens Kit comes fifth; the OM System OM-1 Mark II is seventh, and the Fujifilm X-M5 XC15-45mm Lens Kit is eighth.
Kitamura's 10 best-selling cameras, August 2026
1. Sony A7C II
2. Sony A6700
High-Magnification Zoom Lens Kit
3. Sony A7 IV
Zoom Lens Kit
4. Canon EOS R6 Mark II
5. OM System OM-5 Mark II
12-45mm f/4 Pro Lens Kit
6. Sony A7 V
7. OM System OM-1 Mark II
8. Fujifilm X-M5
XC15-45mm
Lens Kit
9. Sony ZV-E10 II
Power Zoom Lens Kit
10. Canon EOS R6 Mark III
Sony's chart-topping cameras
No.1 Sony A7C II
Kitamura says, "The successor to the A7C
, which debuted as the world's smallest and lightest full-frame mirrorless camera. Packed with the latest features into a compact body, it delivers performance that exceeds its appearance."
No.2 Sony A6700
"This kit includes the A6700 camera and the high-magnification zoom lens "E 18-135mm F3.5-5.6 OSS".
"Despite its compact size, this lens can zoom up to the equivalent of 202.5mm, allowing you to shoot a wide range of subjects, including landscapes, snapshots, flowers, animals, and sports, all with just this one lens," explains Kitamura.
No. 3 Sony A7 IVKitamura says, "This camera is Sony's most standard full-frame mirrorless camera. With high-precision real-time tracking, it keeps track of your subject, ensuring you never miss a moment for both still images and videos."
No.6 Sony A7 V
"
The A7 series has finally reached its 5th generation.
"By adopting a newly integrated partial-stacked sensor and the next-generation image processing engine "BIONZ XR2," it achieves highly accurate AI subject recognition and blackout-free continuous shooting at up to approximately 30 frames per second.
"It is a high-performance camera that is hard to believe is a basic model," explains Kitamura"
No.9 Sony ZV-E10 II
Kitamura says, "This is the successor to the ZV-E10,
which has gained popularity as a video camera for shooting vlogs and YouTube videos.
"It features the same BIONZ XR image processing engine as higher-end models, resulting in improved video capabilities and autofocus performance. It's a recommended camera for anyone who wants to shoot cinematic videos."
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