Japan's record-breaking full-frame mirrorless wins its second Camera of the Year award – a "reliable and high-performance camera for discerning photographers"
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The Sony A7 V adds a 2nd Camera of the Year title to a growing list of industry awards, including TIPA's Best Full Frame Expert Camera . | Credit: Gareth Bevan / Digital Camera World
The Sony A7 V has made a major impact since launching, taking the top spot at Japan's biggest camera retailers month after month and quickly establishing itself as one of the most popular mirrorless cameras .
Now the full-frame camera has added another major industry award to its growing collection – having previously won Best Full Frame Expert Camera at the TIPA World Awards and Camera of the Year at the Camera Grand Prix 2026 – with EISA naming the A7 V Camera of the Year 2026-2027 .
The Expert Imaging and Sound Association, EISA, is a major consumer technology awards group comprising 51 technology-related publications and announces winners across a range of technology product categories, including hi-fi audio, home theater and photography.
EISA Camera of the Year 2026-2027
EISA says , "The Sony Alpha 7 V is a weather-sealed full-frame camera that's suitable for virtually any application. It combines tried-and-tested features such as 5-axis image stabilization with cutting-edge photographic technology.
"Its partially stacked Exmor RS CMOS image sensor delivers 33 megapixels while enabling shooting at 30 frames per second to provide blackout-free continuous shooting.
"It employs Sony's latest BIONZ XR2 processor, with an integrated AI processing unit that supports autofocus with real-time subject recognition including human pose estimation.
"It's also a very good video camera that's capable of 4K recording at 60fps, or 120fps with a Super35 crop. Whether in the studio or outdoors, the Sony Alpha 7 V is a reliable and high-performance camera for discerning photographers."
Review insight : "The Sony A7 V delivers a big leap in autofocus intelligence, burst speed, video, and workflow flexibility over the prior generation. There are a couple of headline-grabbing improvements we haven't yet seen debuted in other Sony cameras, but mostly, enough of all the good bits of Sony's range are distilled into a more affordable jack-of-all-trades body" | Credit: Gareth Bevan / Digital Camera World
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