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Wait, the DJI mirrorless camera will be announced on Sept 15?!

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Clearly faked DJI mirrorless camera body - count those AI fingers!.

Clearly faked DJI mirrorless camera body - count those AI fingers!. | Credit: Future

You read that right. When I first saw the headline this morning, my reaction was probably the same as yours: Wait... is DJI finally doing this? The idea of DJI launching a dedicated mirrorless camera isn't new – in fact, it's been circulating for years. But this time, the pieces seem to be falling into place. A full-frame, L-Mount camera, potentially set for announcement on September 15.

Let's rewind. Over the years, we've seen plenty of speculative DJI camera rumors. Remember when people thought DJI was cooking up a medium-format camera based on the Hasselblad X1D ? That made sense – DJI has owned a majority stake of Hasselblad since 2017. Then there was the 2023 rumor of a Huawei-DJI collaboration on a mirrorless system with interchangeable lenses – intriguing, but it never materialized.

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And who could forget last year's buzz that DJI would announce a mirrorless system camera in September 2024? Again, the month came and went but the news remained unchanged. Now, here we are again – and this time, it might be different.

According to various online sources, including a report from trusted site Mirrorless Rumors, DJI is finally ready to unveil its first full-frame mirrorless camera. The report highlights rumors that DJI will announce the device on September 15, backed by a series of posts from DJI Rumors – including publishing a blurred image of what might be the camera itself, with a claim that a teaser is imminent.

So what could we be looking at?

Possible full-frame sensor, L-Mount (meaning compatibility with lenses from Leica, Panasonic and Sigma), a boxy body reminiscent of the Sony FX3 , an integrated electronic viewfinder positioned in the corner and color science and UI inspired by the Hasselblad X2D II .

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Rest assured, as soon as there's an official statement, you'll read it first here on Digital Camera World. Read more: DJI is said to be launching a full-frame mirrorless camera – but how realistic is it?

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