Photographers, my Sony A7III is over £500 off for Prime Day right now, and so are some premium lenses

When you buy through links on our articles, Future and its syndication partners may earn a commission.

We're well into the final hours of Amazon Prime Day (or Amazon Prime WEEK it should be called), and as a photographer, I'm thrilled to be covering some of the top deals on cameras and lenses.

Although, I have to say that I'm actually pretty ticked off that my current Sony A7III mirrorless camera is over £500 off in the UK , and so are some of my workhorse lenses, too. In the US, you can save on the A7III over at Walmart, currently priced at $1,379.99 down from $1,999.99 (that's a $520 saving!)

For some price context, this mirrorless camera was reduced to just £989 over at Wex Video last October, and now it's down to the lowest price ever at £987. Before this, the lowest UK price recorded on the Sony A7III was £1,199 back in May 2024, and you had to jump through a fair few hoops to get it.

This Prime Day deal is a huge discount from the usual £1,499 price tag, and I'm quite jealous to be truthful. If you've been saving up for a premium mirrorless, or if you're just getting started with photography, then I can't stress enough how great this deal is.

I bought this camera 5 years ago, and I still use it as my main workhorse camera now alongside my Canon 5Ds.

The Sony A7III is a full-frame mirrorless camera, meaning that it lacks a reflex mirror like the one found in typical DSLRs, making it much lighter. It also has an electronic viewfinder (EVF) rather than an optical one, plus in-body image stabilisation (IBIS) for steadier shots at slower shutter speeds.

This model is quite a few years old now, released back in April 2018. But despite its age, this camera is still an excellent investment in 2025, and I love it.

Price Check: £999 at jessops | £1,499 at John Lewis View Deal

The Alpha series from Sony continues to impress photographers and filmmakers alike, and I would highly recommend it to anyone looking for a new professional camera.

I personally love my Sony A7III for its 24MP full-frame sensor, which offers excellent quality in low-light shooting situations, making it great for live music. It also offers 4K video shooting, which I've used while travelling, and I've found that its autofocus is excellent, even when relying on the digital viewfinder for portraits.

Price Check: $1,499.99 at Best Buy | $1,498 at Amazon View Deal

If you're looking for a lens to go with your new Sony camera, then there's a pretty generous discount on one of my favourite travel lenses, the Tamron 24mm F/2.8.

This lens is super sharp edge to edge, and excellent for any kind of street photography too, with low distortion. It can also be used for Macro, although I have a different lens I use for that (my Sony FE 90mm f/2.8-22 Macro G OSS). View Deal

Sony FE 90mm f/2.8-22 Macro G OSS: $1,099.99 $998 at Amazon
SAVE $100: If you're looking for a new lens to go with your camera, then there's a small discount on my favourite lens for portraits – the Sony FE (SEL90M28G) 90mm.

Technically this is a macro lens, but I've used it for portraits too and I love the depth of field around my subjects and dreamy bokeh that it creates.

Price Check: $999.99 at Best Buy | $998 at B&H Photo View Deal