Dyson's New $500 Toothbrush Has A Camera And People Are Losing It
Would you splash out $500 on a toothbrush? That's the question on everyone's lips right now, as Dyson dropped a state-of-the-art toothbrush packed with surprise tech, from a built-in camera to a jet designed to target those hard-to-reach gaps between your teeth.
Dyson
Dyson
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Dyson
It didn't take long for people to chime in with their takes, and despite the hefty price tag, people are seemingly on board: "The type of innovation that can happen when the founder owns 100% of the business and answers to no one."
"Boy is this a nice piece of technology"
Dyson just released a new AI-powered toothbrush with an integrated 100,000-pixel macro lens camera for $499boy is this a nice piece of technology pic.twitter.com/6hJo3vNoHy
— vittorio (@IterIntellectus) September 1, 2026
vittorio / Via x.com
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"The fastest $500 I've ever spent"
The fastest $500 I've ever spent. I went deep on this thing and was blown away. Here's how it was developed and how it works:Dyson spent 6 years, 661 engineers and 38 patents on the CameraJet.The problem: most people miss the gaps between teeth, where plaque forms. Flossing… https://t.co/pcyLtn8kg4
— SMB Attorney (@SMB_Attorney) September 1, 2026
SMB Attorney / Via x.com
"Never ordered something so fast"
never ordered something so fast https://t.co/dv6R4G1bgH pic.twitter.com/QUppwMOjEt
— Bennett (@b_nnett) September 1, 2026
Bennett / Via x.com
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"Say what you want about the company, but one thing's for sure: they know how to innovate"
i worked with dyson professionally for years (been to HQ, interviewed james dyson's son, was a judge for the james dyson awards) — say what you want about the company, but one thing's for sure: they know how to innovate https://t.co/Uow0DtjgNy
— Sam Sheffer (@samsheffer) September 1, 2026
Sam Sheffer / Via x.com
Others, however, couldn't quite justify it...
Hot take: just brush your teeth and then floss themit's not hard https://t.co/f4knImCn4I
— Quinn Nelson (@SnazzyLabs) September 1, 2026
Quinn Nelson / Via x.com
These are toothbrushes made by a dental equipment company in Switzerland. They use a proprietary bristle manufacturing process for extra-fineness.I buy a three pack every month and brush left-handed 2 minutes twice a day. I have never had a cavity. https://t.co/ZSWZkpR04d pic.twitter.com/Chugd5gCiu
— Kane 謝凱堯 (@kane) September 2, 2026
Kane 謝凱堯 / Via x.com
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I do not want to let AI squirt in my mouth, I certainly won't pay $500 for the privilege https://t.co/eIKYbVh5CN
— Enguerrand VII de Coucy (@ingelramdecoucy) September 1, 2026
Enguerrand VII de Coucy / Via x.com
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