This Italian Sneaker Brand Tapped Renoon for Green Cred

Italian sustainable shoe brand Womsh (Word of Mouth Shoes) has teamed with Renoon to turn its green claims into verifiable credentials. The Amsterdam-based software company has embedded Digital Product Passports—a blockchain based end-to-end traceability tool—into the sneakers via a QR code attached to the shoe's tongue. The DPPs are also accessible on e-commerce product pages. "This partnership is not just a step forward for Womsh, but a leap in the right direction for the entire industry," Gianni Della Mora, CEO of Womsh, said. "Together with Renoon, we are redefining fashion standards, even anticipating European laws with an innovative initiative: the digital product passport." And DPPS, which are essentially digital twins of physical products, are more than a nice-to-have sustainability tool. Impending legislation, like the EU's Strategy for Sustainable and Circular Textiles or the U.S. Digital Care Label, will soon make DPPs mandatory for compliance. As such, preparing for the Green Claims directive is increasingly essential to operate in the European Union, United Kingdom and United States.  Renoon's widget and QR codes help Womsh substantiate green claims through a structured proof-points management system, which gives the ability to communicate with precision, the Triarchy partner said. Renoon also created a product map; Womsh's Kato leather sneaker product

Follow Footwear News on Twitter or become a fan on Facebook .