Mystery solved: Why were planes with break-up messages flying over Columbus?
Mysterious planes touting banners that seemingly derided an unfaithful romantic partner with the initials "LW" that flew over downtown Columbus for several days this week have been revealed to be part of a viral marketing stunt from a tech repair company.
Nashville-based Asurion commissioned the flights to criticize limited warranties (LW) on consumer technology and to advertise its "Tech Care" service.
Since Monday, planes carrying large banners with phrases like "We're over LW. I'm moving on" and "I needed more than u (sic) gave, LW," circled downtown Columbus every day at around noon. A banner with the URL "ExposeLW.com" —which leads to an Asurion marketing website with a video explaining the planes—flew over the city Thursday.
Images of the planes gathered hundreds of upvotes on the Columbus subreddit this week, where users speculated that LW stood for Lil Wayne, Les Wexner, or were the initials of an unfaithful lover.
The planes were also spotted flying over Austin, Texas, according to the Asurion video.
Columbus is a frequent target for companies' new marketing and products due to its demographic resemblance to the country at large, its large population of young people and its location, according to Columbus Monthly .
This article originally appeared on The Columbus Dispatch: Why is there a plane with a banner flying over Columbus this week?
