With Ryan Reynolds as Its Face, Mint Mobile Makes a Play for the Home Internet Market
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This story was created in paid partnership with Mint Mobile .
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Founded nine years ago with the intent to reimagine the wireless shopping experience, Mint Mobile has its eye on a new prize: reinventing the home internet market with the same buy more, save more model.
On Oct. 15, Mint introduced MINTernet , home internet for as little as $30 a month (powered by T-Mobile's 5G network), with help from longtime face of the brand (and former owner) Ryan Reynolds. The clever ad stars Reynolds alongside an actual Mint Mobile customer named Natalie "Tilly" Norwood who shares a name with the currently-trending AI-generated actress, Tilly Norwood . The commercial's goal is to drive home the point that while Mint Mobile's new $30 internet package may seem "too good to be true," it is, in fact, true.
get home internet from $30/month
Beyond the buy more, save more model (meaning the more months you buy upfront, the more you save), Mint is offering a number of perks to get new and current network users on board.
First, similar to its phone plans, the company is offering the first three months of MINTernet at a new customer introductory rate. This means customers can commit to just three months of MINTernet for the regular monthly rate of a 12-month plan: $30 per month for Home MINTernet/Mint Phone Plan customers, and $40 per month for MINTernet customers without the Mint phone plan. This ties into the next perk: Customers who have a Mint phone plan will save an extra $10 per month on Home MINTernet during both the introductory period and renewal. And since phone plans start at $15 per month, this makes internet service plus a phone plan for new customers just $45 per month.
Following the three-month intro rate, packages can be purchased in 12-month, six-month and three-month increments. For Home MINTernet/Mint Phone Plan holders, the 12-month renewal price is $30 per month, the six-month price is $35 per month and the three-month price is $40 per month. For strictly internet holders, MINTernet comes out to $10 more: $40 per month for 12 months, $45 per month for six months and $50 per month for three months.
Watch Ryan Reynolds and Natalie "Tilly" Norwood in the new MINTernet ad here , and visit mintmobile.com to learn more about Mint Mobile's new $30 internet plan.
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