With New Price Hike, Apple TV Now Costs 3x More Than It Did at Launch
If you thought last year's $3 price hike for Apple TV meant it'd be safe from further increases, you were wrong. Apple is raising prices yet again, with the streamer now costing $2 more per month.
A monthly subscription is now $14.99, up from $12.99. A yearly subscription is also less affordable at $119.99, compared with its previous $99.99 price, which had remained unchanged during 2025's increase.
In just two years, Apple has raised its monthly cost by 50%, which may be due to expanded sports coverage, including the addition of Formula 1 and Major League Soccer games .
Apple TV launched for $4.99 per month in late 2019, with the price increasing over the last seven years as its selection of TV shows, films, and sports has grown. The catalog remains smaller than that of many of its rivals because it has focused on producing original, high-quality programming, including award winners like Ted Lasso, Severance, Pluribus, and The Studio .
The brand's all-encompassing services bundle, Apple One, is also increasing by $2 per month. It now costs $21.95 per month for an individual subscription, up from $19.95 for a package including Apple Music, TV, Arcade, and 50GB of iCloud+ storage.
Changes to individual Apple One subscriptions were inevitable after a price hike for Family and Premier plans rolled out last month. It also increased the price of a standard Apple Music subscription by $1 per month.
These changes take effect immediately for new subscribers, while those on monthly rolling contracts will be notified before their next payment.
This year has seen many streaming services raise prices, making it unaffordable for many households to subscribe to multiple streamers. Amazon Prime Video, ESPN Select, Netflix, Paramount+, and Peacock have all increased this year .
This announcement caps off a busy week of reveals for Apple, including the launch of a new Mac mini with an M6 processor and a revamped Mac Studio , as well as confirmation of its next major launch event on Sept. 9, where we expect to see an iPhone 18 Pro, iPhone 18 Pro Max, and the first foldable iPhone.
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