Sony's New BRAVIA 6 Makes OLED a Lot More Affordable

Sony has officially introduced the BRAVIA 6 OLED, filling a new spot below the BRAIVA 8 and BRAVIA 8 II in its 2026 TV lineup. The model first surfaced unexpectedly back in June on a wall-mount compatibility chart published on Sony's website, and now we finally know where it fits.

The BRAVIA 6 will be offered in 48-, 55-, 65-, 77-, and 83-inch sizes, although availability will vary by region. In the U.S., pricing starts at $1,300 for the 48-inch model and climbs to $4,000 for the 83-inch version.

U.S. pricing breaks down as follows:

• 48-inch: $1,300

• 55-inch: $1,500

• 65-inch: $2,000

• 77-inch: $3,000

• 83-inch: $4,000

That puts the Bravia 6 into competition with TVs such as LG's C6 OLED and Samsung's S90H QD-OLED, while giving Sony a more affordable OLED option below its premium models. One of the more interesting parts of the announcement is the return of an 83-inch Sony OLED. The company hasn't offered one since the A80L in 2023, which has since been discontinued. The current Bravia 8 WOLED tops out at 77 inches, while the higher-end Bravia 8 II QD-OLED is only available up to 65 inches. Anyone wanting a particularly large Sony OLED now has an option again without moving over to the company's LCD-based Bravia 7 II or Bravia 9 II True RGB models.

Photo Credit: Sony

The BRAVIA 6 uses a WOLED panel. There has been speculation that Sony may be using the newer, lower-cost OLED SE panel, although that has not been confirmed. Regardless of the exact panel variation, buyers can expect the usual OLED strengths in black level, contrast, pixel-level luminance control, and motion performance. Sony will continue selling the flagship BRAVIA 8 II QD-OLED alongside it.

Sony is also giving the BRAVIA 6 four HDMI 2.1 inputs, which is a nice change from several previous Sony televisions that offered only two full-bandwidth HDMI 2.1 ports. The TV supports 4K at 120Hz, as well as four HDMI 2.1 ports and features that include VRR, ALLM, and eARC. Some reports have indicated that the Bravia 6 has moved to the Pentonic 800, although Sony has not confirmed Dolby Vision 2 support for the TV. HDR support currently includes Dolby Vision and HDR10.

The BRAVIA 6 runs Google TV and incorporates Google's newer Gemini functionality. Owners will have access to the usual collection of streaming apps, including Netflix, Disney+, HBO Max, Apple TV, and Spotify, along with hundreds of free live channels through Google Freeplay. Built-in Google Cast allows content to be sent to the television from compatible mobile devices. Sony is also including 12 months of access to Sony Pictures Core, its own movie service that has become a standard part of the Bravia experience.

Photo Credit: Sony

One area where Sony has scaled things back is built-in sound. The BRAVIA 6 does not use the company's Acoustic Surface Audio+ system, which turns portions of the OLED panel itself into part of the speaker system. The TV still supports Dolby Atmos virtual surround sound and DTS, and you can always pair it with one of Sony's Bravia Theater soundbars or a dedicated home theater system.

The BRAVIA 6 also arrives at an interesting point in Sony's lineup. The company now has premium QD-OLED, WOLED, and True RGB LCD options spread across multiple price levels, and this new model gives buyers another path into Sony's OLED ecosystem without stepping all the way up to the BRAVIA 8 or BRAVIA 8 II.