X Replacing Rev-Share Program, Prioritizing Original Content

While reposts and user commentary remain a core part of X's ecosystem, the social-media company will replace its Revenue Sharing program next month with a program designed to incentivizecreators to post original content on the platform. 

"Creating original content takes time, effort, expertise,and creativity," X's announcement reads."The Original Content Rewards Program is designed to reward creators who bring those things to X."

Creators involved in X's Revenue Sharingprogram will be able to earn through September 7. The following day, the company will begin rolling out access for these creators to apply for Original Content Rewards. 

To be eligible for the new program, creators must subscribe to one of X's Premium tiers, while having atleast 500 verified followers and 500,000 Home Timelines impressions from verified users over the past 90 days. 

"We want to recognize creators who break news, share expertise, tell stories, create entertainment, and contribute meaningful perspectives to the conversation," Xposted.

X is looking for "original value," which it defines as content "you personally create that reflects your own voice, perspective,expertise, or creativity." The company wants original reporting, filming, and writing, as well as analysis and commentary that is unique to the creator.

Content eligible for the new program can span all content forms including writing, threads, articles, reporting, analysis, photos, videos, memes, graphics, illustrations, commentary,reactions, insights, and the "creative editing" of others creators' posts.

The change comes months after X began testing recognition tools aimed at boosting revenuemonetization opportunities for original content creators over aggregate accounts. At the time, X's former head of product , Nikita Bier, said the company wantedcreators to post "high quality content that brings new value to the Timeline."

X started reducing payments of aggregator accounts in April afterthe company realized that "flooding the timelines with 100 stolen reposts and clickbait everyday crowded out real creators and hurt new author growth," according to Bier.