It’s a throwback few people saw coming: after more than a decade of absence, the simple thrill of finding a toy inside your cereal box is officially returning. Kellogg’s is reviving its once-iconic “surprise inside” tradition for a special collaboration with Disney and Pixar’s Toy Story 5. Select boxes of fan-favorite cereals will soon hide themed toys inspired by the upcoming movie, bringing back a childhood ritual that had all but vanished in the age of digital distractions.
