A24 Plans Prince Charles Cinema Takeover With Seven Films, Pop-up Shop
- The event will feature a pop-up shop with exclusive A24 merchandise inspired by '90s U.K. cinema uniforms and vintage cinema ads.
LONDON— The entertainment company A24 is taking over the Prince Charles Cinema in London for seven nights with seven of their hit films including "Past Lives," "Moonlight," "Lady Bird" and "Uncut Gems."
" Everything Everywhere All at Once " will be the first film showcased at the cinema from May 9 followed by a film screening every night until May 15.
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The Prince Charles Cinema will also be setting up an A24 pop-up shop with curated merchandise that are only available in the U.S.
The A24 film "Past Lives."
The pop-up shop will stock screenplay books, collectible items and apparel.
A24 teamed up with the Manchester-based creative design studio DR.ME on the merchandise with a brief of "do whatever you want."
"The merch was inspired by the vibe of old-school uniforms from '90s U.K. cinemas — think the classic cap and two-tone color scheme. We also pulled references from vintage cinema ads you'd find in big newspaper spreads," said Ryan Doyle, cofounder of DR.ME.
"A big influence was the Prince Charles Cinema itself. We loved the idea of making the merch feel really site-specific — like something that could only come from there," he added.
The A24 merchandise at the Prince Charles Cinema.
A source close to A24 said they chose London for the project because they have "always loved our fans in the region and the Prince Charles Cinema felt like a natural partner in an opportunity to surprise and delight fans in the U.K."
A24 and the Prince Charles Cinema worked together on choosing the films being screened.
"Some of these films are our highest grossing movies of all time, are award-nominated or just memorable films that our fans love. And most of the filmmakers are repeat A24 creators, and have films coming out this year with us," said the source.
Celine Song, Robert Eggers and Barry Jenkins have projects coming out with the entertainment company.
A24 has become an entertainment company with a cult following. It has produced controversial films such as Halina Reijn's " Babygirl " starring Nicole Kidman to "The Zone of Interest," which won the Academy Award for Best Sound and Best International Feature in 2024.
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