Anya Taylor-Joy Leads Tiffany & Co.’s 2025 Holiday Story of Love and Gifts

Anya Taylor-Joy is spreading the gift of love this holiday with Tiffany & Co .

The jewelry brand launched its 2025 holiday campaign, "Love Is a Gift," featuring the actress and brand ambassador on Tuesday. Directed by Jonas Lindstroem with still photography by Carlijn Jacobs , the campaign was shot in Los Angeles and draws on a cinematic approach to depict gifting moments around the world.

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Taylor-Joy is seen traveling from New York City, the home of Tiffany & Co., to London and Tokyo before returning to New York, presenting the Tiffany Blue Box in a series of intimate exchanges. The recurring theme underscores the message: "love is a gift," a motif shaped by both classic and new Tiffany jewelry designs.

Throughout the campaign visuals and video, Taylor-Joy wears pieces from Tiffany Icons, including the HardWear, Lock, T and Knot collections. She is also shown introducing designs from the Bird on a Rock collection, unveiled for the season. A white satin ribbon, symbolizing the act of unwrapping gifts, links together scenes in the campaign, guiding Taylor-Joy on her journey to illustrate various forms of love, ranging from romantic and familial to self-appreciation.

The narrative concludes outside The Landmark in New York City. Taylor-Joy's voice reiterates the campaign's message: "And whether shared with another or with ourselves, love, in all its facets, is the most precious gift of all."

The campaign will be visible across digital platforms and social media channels. With the launch, Tiffany & Co. continues its tradition of associating holiday gifting with the signature Tiffany Blue Box, reinforcing the brand's identity as a destination for meaningful presents.

Anya Taylor-Joy became a global ambassador for Tiffany & Co. in 2021 and has since starred in many campaigns for the brand. She was also the face of Tiffany & Co.'s 2024 holiday collection.

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