Take An Exclusive Peek Inside This Year's Star-Studded BRIT Awards Weekend

Photographs by Danny Kasirye, Annabel Iwegbue

Sat, March 1, 2025 at 11:00 AM UTC

2 min read

a collection of polaroidstyle photographs showcasing individuals in various outfits and poses — UMG's 2025 BRITs Gifting Suite Was a Diva Summit Hearst Owned

The 2025 Brit Awards are approaching…as in mere hours away. But before we find out which artists are taking home those major Artist of the Year, Song of the Year, and Rising Star prizes, Cosmopolitan got into all of the exciting BRITs weekend action a bit early this year, with exclusive access to Universal Music and Universal Music UK's inaugural "Music Is Universal" gifting suite. It's where UMG artists were treated to an impressive array of goods ahead of the major award ceremony—including swag like sneakers, custom jewelry, and a ton more. Consider us non-gift recipients jealous to say the least.

To tide all the fans at home over before tonight's big event, Cosmo followed artists around the suite to capture some extra special moments. Below, you'll find stunning photos of some of the UK's top talents, including Sam Fender, Lola Young, Olivia Dean, Holly Humberstone, and more, all shot with instax film.

And in the spirit of celebrating music, each star photographed contributed to a donation to Nordoff-Robbins , the UK's largest music therapy charity. So before they make their appearances on the BRITs red carpet, enjoy an exclusive sneak peek of your favorite artists in town for the festivities below.