Fans Can't Stop Laughing at 'the Shade' Wendy's Just Threw at McDonald's: 'Wendy Could Be a Real Housewife'
- Wendy's is promoting a $1 Frosty deal by trolling McDonald's on social media, hoping to capitalize on the frequent unavailability of McDonald's ice cream machines.
There appears to be an ice cream war going on between two fast food chains, and Wendy's definitely didn't come to play.
In a new promo for the beloved Wendy's Frosty, the Ohio-based chain took aim at McDonald's in a petty social media post—and the internet is living for it.
On Friday, Sept. 27, Wendy's trolled its competitor by sharing an Instagram video of a Frosty Fix truck pulling up right in front of a McDonald's location, a sassy marketing strategy to promote their new $1 Frosty deal.
The new deal is an attempt for Wendy's to capitalize on those looking for a frozen treat when the McDonald's ice cream machine is down. To make it happen, Wendy's recently partnered with the developer of McBroken.com, a site that tracks where and when a McDonald's ice cream machine breaks down—and they're hoping to swoop in when McDonald's can't deliver the ice cream options that fans so desperately want.
That's why they shared the shade-filled video to Instagram on Friday, and Wendy's fans say they are "here for it."
"wendy's bringin tha HEAT 😮💨" one user wrote under the clip, while another praised Wendy herself for being "the ice cream gangster."
"The shade. Wendy could be a Real Housewife," another commenter quipped.
To promote the Frosty over the McFlurry, Wendy's is offering their fan-favorite frozen concoctions for just $1 through Sept. 30. The deal—which applies to the small size—is available in Classic Chocolate Frosty and the Vanilla Frosty , which is back for a limited time.
"The craving for a sweet treat can strike at any time, but if fans are planning to order from the other guys, they might want to avoid lunch or snack time … or really anytime between 11 a.m. and 3 p.m. when machines are most often unavailable, according to McBroken.com data," Wendy's said in a press release this week. "Wendy's knows that when fans are craving a sweet treat, they deserve to have a reliable and delicious option. To make sure that fans with a sweet tooth are covered, Wendy's is mobilizing to bring consumers Frosty treats in their times of greatest need."
"For Frosty fanatics that need a fix sooner rather than later, visit the Wendy's app to locate the nearest restaurant and grab a small Frosty treat for just a buck until September 30," it continued.
Next: McDonald's Fans Express Disappointment Over New Menu Items: 'We Won't Get Squat'
