Fans Are Enchanted by 'First Look' at the 'Wicked' Build-A-Bear Collab

Yet another brand has come out with merchandise in collaboration with the new Wicked  musical movie , and fans have a feeling this one is going to be very "Popular." 

Build-A-Bear Workshop is the latest brand to create new products inspired by the upcoming  Cynthia Erivo and Ariana Grande -led film that hits theaters on Nov. 22. 

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On Friday, Oct. 11, the account Wicked News Hub on X (formerly Twitter) shared the "first look" at the cuddly new Build-A-Bear teddy bear inspired by Erivo's character, Elphaba, who later becomes the Wicked Witch of the West. 

The adorable plush bear comes dressed in a black witchy outfit and even has a broomstick accessory as well—plus, the bear itself is completely green, just like Elphaba. 

To make the bear even more special, the bottom of one of its feet is embroidered with the Wicked logo, as well as a black and green design to match. 

"amazing get me 13 of them right now," read one of the replies on X, while someone else called the new plush bear "not a want but a need."

"we will be purchasing," someone else confirmed.

Other users agreed that the new Build--Bear product is "so cute," but they're still curious to see if the brand will release a Glinda-themed bear to go along with the Elphaba one. 

"i need to see the glinda one," someone declared on X, while another said, "i'm hoping they do a matching glinda one as well!" 

"The merch keeps COMING omfg," another user wrote, referring to the several other brands that have already announced  Wicked collabs, including Grande's own r.e.m. Beauty, plus, Starbucks , Betty Crocker , Stanley and Target , to name a few. 

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