G-Dragon Debuts $1 Million Codesigned Jacob & Co. Watch With 190 White Diamonds at Seoul Store Opening

G-Dragon of K-pop group BigBang has debuted his latest fashion project. The singer attended the grand opening of Jacob & Co 's first store in Seoul on Feb. 24, where he debuted a timepiece created in partnership with the luxury watch brand: the Astronomia Solar G-Dragon .

Retailing for $1 million, the timepiece features a turquoise rotating Earth wrapped in a rose gold dragon. In addition, a daisy-shaped dial is missing a petal, representing Dragon's Peaceminusone brand. The design, as much jewelry as a timepiece, is invisibly set with 193 baguette-cut white diamonds and 152 rainbow-colored sapphires.

More from WWD

• BamBam Plays the Game in Louis Vuitton Blazer, Flared Denim and $380,000 Roulette Wheel Watch at Jacob & Co. Seoul Opening

• Swiss Watches Exports Returned to Growth in January

• Golfer Ludvig Aberg Wins $4 Million Genesis Invitational Prize Wearing Rolex Watch and Adidas, Girlfriend Olivia Peet and Tiger Woods Celebrate

There were also four Jacob-cut, 288-facet diamonds in orange, white, pink and green. The back of the case is engraved with "The World Is Mine" and "Ubermensch" — the latter is the name of the performer's latest album.

"During this collaboration, I was reminded that watches are products that require complex and delicate craftsmanship," G-Dragon said in a statement. "It was truly an honor to bring this vision to life."

"G-Dragon is a visionary, it was an incredible experience bringing his concept to life," Jacob Arabo, founder of Jacob & Co, said. "This timepiece is not just a watch — it's a statement to his individuality. and artistic expression."

For the unveiling, Dragon wore a double-breasted Saint Laurent suit featuring wide-leg trousers. He also wore a straw boater hat and a smattering of rings. Arubo also wore a navy three-piece suit. On his wrist, Arubo wore the Jacob & Co Caviar Tourbillon watch covered in yellow sapphires. Tom Brady recently wore that $740,000 piece in his role as Fox Sports Broadcaster at the Super Bowl.

G-Dragon had previously worn the Jacob & Co Astronomia Solar Constellations. He wore that $348,000 watch, which is limited to 101 pieces, while teasing his new single "Power" on social media in October. The rapper made history 2016 by becoming the first Korean ambassador for a major luxury fashion brand with Chanel.

Best of WWD

• Penélope Cruz's Oscar Looks Through the Years: Strapless Silhouettes by Chanel, Balmain and More

• Emma Stone's Oscars Dresses Through the Years: Givenchy Fringe, Louis Vuitton Peplum and More Designer Dresses

• Halle Berry's Oscars Dresses Through the Years: Oscar-winning in Elie Saab, 2023's Tamara Ralph Look and More

Sign up for WWD's Newsletter . For the latest news, follow us on Facebook , Twitter , and Instagram .