‘Lad Style’ is Back: Levi’s Drops Oasis T-Shirt Collection
- Levi’s launched a collection of Oasis T-shirts, featuring designs inspired by the band's iconic logos and imagery from the 90s, retailing for $40 each and aiming to evoke nostalgia for fans of the Gen X group.
Fans of Oasis got the shock of their lives on Tuesday when the British rock band—led by long-time feuding brothers Noel and Liam Gallagher—announced they would reunite for 17 shows in the U.K. and Ireland next summer.
The same day Levi's launched a collection of Oasis T-shirts. The drop (and tour announcement) were timed to the 30th anniversary of Oasis' debut studio album "Definitely Maybe."
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The Oasis collection includes tees highlighting the Gen X band's classic Decca Logo, a Maine Road football pitch, and the Union Jack logo, which Levi's said adorned the first Oasis shirts ever issued. Each shirt is available in both black and white. The shirts retail for $40 each.
Throughout the collection, interior neck labels inspired by '90s era woven labels add period authenticity to each T-shirt.
Known for wearing military green parkas, bucket hats, Adidas sneakers and straight leg jeans, Oasis' 90s "lad style" aesthetic mirrors many of the same trends being worn by Gen Z. News of the reunion sparked a TikTok trend of fans dressing like the "Wonderwall" singers and combing their hair in Noel Gallagher's signature mod style.
The Oasis line is the first release in Levi's Band Tee Collection. To create a nostalgic and vintage look, the collection will utilize found or re-purposed visual elements from the bands it partners with combined with some updated print and process techniques and washes.
"Levi's has been at the center of culture for over a century, and this collection helps evoke memories of fans wearing their favorite band tees paired with their classic 501 jeans ," the brand stated.
