Bad Bunny to headline Super Bowl 2026 halftime show: 'This is for my people'
Bad Bunny is headed to the Super Bowl .
A week after he concluded his 31-date Puerto Rico residency , the reggaeton superstar was revealed as the headliner for the Apple Music Super Bowl LX halftime show in 2026. The news was announced Sunday, Sept. 28, during the Sunday Night Football game between the Dallas Cowboys and Green Bay Packers .
Hours before the announcement was officially shared , rumors of Bad Bunny as the headliner were circulating online. Minutes before the reveal, he alluded to the halftime show in a tweet saying he'd add a single U.S. concert date. Then, finally, Bad Bunny − in a collaboration post with the NFL, Apple Music and Roc Nation − shared a video of himself sitting atop a goal post on a beach as his "Callaíta" plays in the background.
"Super Bowl LX. Bay Area. February 2026," the post was captioned.
In a nod to his Puerto Rican heritage, Bad Bunny wore a pava, a traditional hat made from leaves of the Puerto Rican hat palm. "What I'm feeling goes beyond myself," Bad Bunny said in a statement shared by the NFL. "This is for my people, my culture, and our history."
More: Bad Bunny's 31-date Puerto Rico residency was a love letter to the island and its people
Bad Bunny to perform at Super Bowl 2026 amid world tour dates
"Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL," the musician added, which translates to, "Go on and tell your grandma that we'll be at the Super Bowl halftime show."
Bad Bunny may have wrapped his sold-out residency at the Coliseo de Puerto Rico, but he's not necessarily taking a holiday before hitting the Super Bowl stage in February. The "Tití Me Preguntó" artist kicks off his 24-date Debí Tirar Más Fotos world tour in Santo Domingo, Dominican Republic, on Nov. 21.
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The tour will include stops in Colombia, Mexico, Brazil, Australia, Japan, Spain and the United Kingdom.
The 2026 Super Bowl, scheduled for Feb. 8, lands a day after Bad Bunny wraps three nights in Santiago, Chile, Feb. 5-7 . The football game will be held at Levi's Stadium in Santa Clara, California.
Bad Bunny technically made his Super Bowl debut in 2020 when he performed during Shakira and Jennifer Lopez's co-headlining halftime show .
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